Milan Fashion Week brings the magic of elegance, luxury, style, and the latest fashion on the streets of the city. If you are a fashion enthusiast who wants to make a career in glamor and fashion, then you must attend this event.
In today’s modern world, a lot of brands are coming and bringing uniqueness while adding value to the fashion world. It also allows you to meet emerging talents as well as renowned designers, watch new colors making the latest trend in clothing, and get inspiration from industry leaders.
To know more about the event, just go through this blog and get a fair idea of which experience you can get from this fashion week.
Milan Fashion Week can be said as a clothing trade show in which approximately 70 fashion shows and 90 designers’ work are presented in front of an international audience with the help of static presentations, catwalk shows, and designer showrooms.
It is organized by a non-profit organization named The National Chamber for Italian Fashion with an aim of promoting Italian fashion development. This event seeks the attention of designers from all over the world.
There are various designers who rely on this event for starting new designs and ending their previous designs. Whereas the editors of fashion magazines analyze the season’s ambiance and recognize the trends which can be written.
The Milan Fashion Week takes place in the months of January, February, June, and September in which every street turns into the catwalk runways. In these months, designers present their unique collections in front of fashion influencers, media, and retail buyers.
There are some fashion shows organized in outdoor and historic places. On the other hand, it is also conducted at Arco Della Pace, Piazza Duomo, and Castello Sforzesco so that the public can also see it.
Before coming to Milan, the fashion week was started in 1951 in Florence by Giovanni Battista Giorgini. It was the first time when the catwalk runways were open to fashion journalists and photographers from all across the globe. At that time, it was introduced to showcase or exhibit talent in the Italian fashion industry.
Nowadays, Milan Fashion Week is conducted by the Camera Nazionale Della Moda Italiana. The main motive behind organizing this fashion week is to promote fashion designers in Italy on both national and international levels.
This event is one of the Big Four Fashion Weeks which began in 1958 in Milan with both men and women fashion week. The other three fashion weeks were held in New York, Paris & London.
It is unfortunate that this event is organized only for elite clients, VIPs, and industry people. Apart from them, the seats are reserved only for authorized photographers, pop stars, influencers, journalists, fashion bloggers, and top models.
If you are a non-invited member then you can follow the show through Television and various digital platforms that provide live videos of this fashion show.
In this fashion week, major fashion houses and designers like Gucci, Gabbana, John Richmond, Armani, Roberto Cavalli, Dolce & Missoni, Versace, Prada, and Jil Sander present their work. It also provides a platform for new brands to promote their designs. New brands like Au jour le jour, Cristiano Burani, Francesco Scognamiglio, Marco De Vincenzo, and Stella Jean have presented their work on this platform.
Fashion designers from different parts of the world have worked together to make this event successful. They present their brand from the time it came into the picture.
The big brands that contribute their work are King Giorgio Armani, Diesel, Plein Sport, Gucci, Bottega Veneta, and Trussardi. Other major designers who contributed to the mainstream are Roberto Cavalli, Versace, Alberta Ferretti, Cabbana, Moschino, Versace, Fendi, and Prada.
Organizers of this fashion week are finding new ways to promote new talents in the coming years.
If you are planning to attend this fashion week then wear neutral attire with bright colors and carry a good pair of shoes and a bag will work for you. Besides this, wear skirts and dresses or jeans paired with a shirt and a blazer over it. This event takes place during both the summer and winter seasons so choose your clothes accordingly.
